Siamchai Intertrade Company Limited is committed to protecting and respecting your privacy. This Privacy Policy is designed to assist you in understanding how ( “we”, “us” or “our”) collects, uses, and safeguards the information you provide us when you visit our website.

What personal information we collect

For the purposes of this Privacy Policy, personal information means information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular person.

Types of personal information we collect

  • Personal identification data including age, nationality, date of birth, etc.
  • Contact information including address, phone number, e-mail address, etc.
  • Protected classifications, like your race, veteran status, and disability status, as provided when you apply for employment through our website.
  • Technical data including IP address number, browsing history, search history, click history, information about how you navigate within our Services and which elements of our Services you use the most.
  • Marketing data including service satisfaction and feedback, etc.

We automatically access users personal datathrough the following channels:

  • Log data. Our servers automatically record certain information sent by your browser, such as your web page or resource request, your IP address, your referring/exit URLs, your browser type and operating system, and the date and time of your request. We also collect your search criteria and shopping history.
  • Cookie data. We use cookies and similar tools to enable the functionality of our Site and Services, to assess and improve our Site and Services, and to deliver more tailored content to you.
  • We collect personal data of the users indirectly from the third parties in the following cases: Facebook, Twitter, Line login and Google Login. The specific types of information that we may obtain depends on your settings for that account or website and will be subject to their privacy policies.

What personal information we collect

We may collect and use users personal data for any or all of the following purposes:

  • To monitor how our websites and Apps are used so that we are able to provide a personalized browsing experience, to help us improve the websites to make them more user-friendly and help you find products that could be of interest.
  • To understand customers’ patterns, their needs, the products and services that they are interested in, we analyse browsing histories, customer demographics and market research information.So that we can improve our Services and provide you with an optimized customer experience.
  • To inform you of our new products and offers
  • To communicate with you concerning your questions, comments, or concerns.
  • Troubleshoot where necessary, diagnose technical and service problems, and address any issues you have with our Site or Services
  • When you contact us by phone, email, brand social accounts, or by Line official, we collect your identifiers, and any other information you would like to share with us. If available, we also collect your internet activity information and commercial information. This to offer an enhanced customer experience and to provide relevant products, personalised services and offers, and to better manage customers’ relationships.
  • Apply for employment. When you apply for employment, we collect your identifiers, employment information, your education information, and any other information required. We collect this information so that we may communicate with you and assess your qualifications for the position for which you applied. The legal basis for this processing is the processing is necessary to perform a contract or to take steps at your request before entering a contract.


  • We use technology such as "cookies" to collect information and store your online preferences. Cookies are small pieces of information sent by a web server to a web browser, which allows the server to uniquely identify the browser on each page.
  • You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some features of the Site may not function properly.

How we share your information

  • Within Siamchai Intertrade Company Limited. We may share your identifiers, commercial information, internet activity information, and inferences regarding the described categories of information within our corporate family, such as our subsidiaries or affiliates to the extent permitted by law. The legal basis for this is our legitimate interest in carrying out or business operations efficiently.
  • We may share your personal information with our service providers and other third parties such as advertising partners. We may share your identifiers, commercial information, internet activity, and inferences regarding the described categories with our advertising partners. We share this information so that we mayunderstand your interests and preferences so that we can deliver relevant advertisements to you.
  • We may also disclose visits information to third-parties, where required by law or regulatory requirement, court order or other judicial authorization. In response to lawful requested by public authorities including for the purposes of meeting national security and law enforcement requirements.
  • With Your Consent. Apart from the reasons identified above, we may request your permission to use or share your personal information for a specific purpose. We will notify you and request consent before you provide the personal information, or before the personal information you have already provided is used or shared for such purpose. You can revoke your consent at any time.

How we protect your information 

  • Keeping you and your personal information secure is very important to us. We ensure that your personal information is stored securely, both in electronic and physical form, and otherwise protect it from misuse, interference and loss caused by unauthorized access, modification or disclosure with security measures such as access controls. Our employees and agents are obliged to treat any personal information held by us confidentially.

How long we keep your information

  • We will retain your personal information until the earlier of (i) the information is no longer necessary to accomplish the purpose for which it was provided; or (ii) we delete your information pursuant to your request. We retain your personal information for longer periods for specific purposes to the extent that we are obliged to do so in accordance with applicable laws and regulations and/or as necessary to protect our legal rights or for certain business requirements. 

Changes to this notice

  • We keep our Privacy Policy under regular review in order to reflect changes in our services and in privacy regulation. If the changes materially affect your rights, our Site will contain a special notice about the changes and, if required by law, will prompt you for your consent for certain changes.We will contact you if we make significant changes in the Privacy Policy.